ΝΕW CAMPAIGN SS’18
The latest Intimissimi campaign for Spring/Summer 2018 stars: Gisele Bundchen and Chiara Ferragni
Intimissimi reveals the EMPOWERED WOMEN campaign.
More than mere advertising, this is the real story of successful women in their own words and gestures, whose lives motivate and inspire us.
The press, TV and internet campaigns star two women who, in different ways, have established themselves due to their personalities, unique style and innovative, avant-garde ideas: the top model Gisele Bundchen and influencer Chiara Ferragni.
Following on from the previous successful advertising campaign #insideandout, the slogan EMPOWERED WOMEN embodies the mood of the unconventional campaign, once again revealing the world of underwear and lingerie. A woman’s outer beauty is merely the result of her inner strength and personality. A multi-faceted vitality evident in her appearance, just like lingerie – present but not seen.
These are Intimissimi’s two new stars: Gisele and Chiara. Two strong, distinctive women who, due to their strength, have left their mark on the world of fashion. Gisele transformed the catwalks with her unconventional beauty, whilst reinventing herself as a successful entrepreneur, an activist in her commitment to protecting the environment and not least by her role as a mother. Chiara was one of the first to see the potential for digital in the fashion world, creating a custom-made profession which led to her becoming the most significant fashion influencer in the world today, as well as a designer and business woman.
Two women recognised for their tenacity, ambition and passion, who reveal their sensuality and seduction, values traditionally at the heart of lingerie advertising. Accentuating this concept are Intimissimi’s iconic pieces, such as their best-selling silk range, which include two new designs for the Spring/Summer collection: Elena and Eleonora bras, worn respectively by Gisele and Chiara.