ADVERTISING CAMPAIGN SPRING/SUMMER 2018
Lightness of the cashmere on the skin, versatile daywear garments, charming new colours. These are the starting points of the new Falconeri advertising campaign which returns to its essence for the Spring/Summer 2018 season. Ultralight cashmere is the protagonist of the campaign shot by the photographer Alvaro Beamud Cortés.
Center of attention is the fine yarn par excellence expressed through a creativity of close-up images of the fabric.
The women’s ultralight cashmere pieces are a selection of: V-neck sweaters, maxi sleeveless tops, turtleneck sleeveless tops, maxi sweaters, crew-neck sweaters, sleeveless tops and short-sleeved tops. The colours explored range from antique pink to pearl, whisky, denim blue and mother pearl.
The men’s ultralight cashmere pieces entail a variety of: V-neck sweaters and crew neck sweaters, in a variety of dark and light colours such as anthracite, blue, light grey and natural.
The advertising campaign images are also exposed in THE CASHMERE BOOK, an innovative communication tool alongside the stylebook, which describes the product, its characteristics, and its design and production 100% Made in Italy.