Calzedonia parteners with Julia Roberts on their third commercial together.
Calzedonia is proud to announce their third commercial starring international superstar Julia Roberts. In the last spot, we saw her leaving the store, bags in hands; she has now returned back to the store, happy and comfortable there to browse the new fashion collection.
Filmed in LA and directed by Academy Award winning producer Grant Heslov (Argo), the TV spot serves as a sequel to the brand last’s commercial, reinforcing Robert’s relationship with the brand. The new commercial is built around a light and humorous storytelling, focusing on the return of tights as a must – have accessory for every woman.
Julia Roberts is truly the perfect brand ambassador for Calzedonia. Timeless icon, her notoriety is universally recognized and has a cross generational appeal.
She perfectly embodies the spirit and the values that every woman attribute to the brand: style, positiveness and energy.
Founded in Verona, Italy 1986, Calzedonia’s co llections have shaped trends in hosiery and swimwear for the entire family, combining quality and style with affordability. 2017 marks the brand entrance into the US and Chinese markets, a moment of substantial growth and excitement, augmented by this new commercial, focused on Calzedonia’s fashionable legwear.
Calzedonia’s superb attention to details and fashionable offerings have made tights a must – have accessory for every woman season after season, allowing her to follow the latest trends without sacrificing quality. Calzedonia is the ultimate destination where every woman can gratify herself and celebrates her femininity, while shopping for wardrobe staples she can always rely on.

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