Practically, the beginning was in 2011-2012, introducing two very successful recycling programs that were in the form of promotions.
From April until the end of June each year, our customers are invited to recycle their old clothes and sea accessories (including flip flops, towels, cloth or plastic bags, swimwear, etc.) by bringing them and place them in the recycling bins located in all stores. This way, they purchase new collection products in reduced prices: 5 € for Women’s collection, 3 € for men collection and 2 € for children’s beachwear collection.
During the entire year, our customers are encouraged to bring their old bras of any brand into the stores for recycling, and therefore they have a 3 € discount when purchasing a new collection bra.
The items for recycling are sent to I: CO, a global recycling company for footwear and clothing. Also, we successfully recycled replacement window materials equipment, including 46 stores CALZEDONIA in Greece. These materials consist mainly of metal and plastic and are delivered to the company GENERAL RECYCLE SA.
From 2011 until today we recycled 52,871 bras, 32.184 swimwear and different types beachwear.
Our goal through the environmentally friendly programs is to develop the message that we can all make an effort in reduce waste, either by reusing collected items, saving energy and natural resources and reduce pollution, too. Furthermore, reuse is the most environmentally preferred alternative to other methods of waste management.
It is our great pleasure to see the overwhelming response of consumers regarding both brands recycling activities. Customers show a warm and great eco-conscious involvement that many times exceeds the discount benefit as large numbers of customers bring recycling items without looking forward to purchase, only to boost recycling.