JULIA ROBERTS FACE OF THE NEW CALZEDONIA CAMPAIGN 2019
Calzedonia confirms Julia Roberts for the new Fall/Winter 19-20 Legwear campaign.
A strong collaboration that has lasted 6 years, between the Hollywood star and the Verona based legwear and beachwear brand. A versatile artist, who brought and interpreted various types of women for each spot. Directed by the exceptional Italian director Ago Panini, who previously directed the spot in 2014.
2019: THE SPOT IS IN VERONA!
The Calzedonia store along with Julia, returns to be the undisputed protagonist of the campaign; a familiar environment for the testimonial who finds herself again in different stores of the brand around the world and is welcomed by the staff as a regular and affectionate customer. Entering into the Calzedonia stores becomes a journey through style. Verona, birthplace and headquarters of the Calzedonia Group, proudly hosted part of the Tv Spot.
FALL WINTER MUST HAVE
There are three tights protagonists in the new campaign. The houndstooth, a timeless symbol of style, is confirmed as one of the trendiest patterns for the AutumnWinter collection. The evergreen polka dot tights, with a geometric touch. The new cashmere tights warm and comfortable, an essential garment for the winter season. An omnichannel campaign that will keep us company for the upcoming winter. In contemporary with the Tv Spot there will be a variety of digital contents which will ironically reveal “behind the scenes” As a corollary of the commercial TV, a series of digital contents that will ironically reveal funny “behind the scenes” moments.