{"id":182,"date":"2014-10-08T18:14:08","date_gmt":"2014-10-08T15:14:08","guid":{"rendered":"http:\/\/calin.optimus-prime.gr\/?page_id=182"},"modified":"2026-03-03T09:35:42","modified_gmt":"2026-03-03T07:35:42","slug":"profil-calzedonia-spa-italia","status":"publish","type":"page","link":"https:\/\/www.calin.gr\/en\/profil-calzedonia-spa-italia\/","title":{"rendered":"PROFILE"},"content":{"rendered":"<div class=\"lead\">\n<p><strong>A unique new idea<\/strong> that shakes the market and changes the game. This is the essential initial component of a dominant firm, as it is now the Oniverse underwear and swimwear products.<\/p>\n<p>In 1987, the founder and CEO, Sandro Veronesi, brought an innovative way of selling products through a network of franchising CALZEDONIA stores to the market. Success was not long in coming. The initial range of products extended into lingeries, by creating INTIMISSIMI and TEZENIS brands became established in Italy and gained a significant share of the market.<\/p>\n<p>At the same time, there is a strong growth of the international network of stores CALZEDONIA &#8211; INTIMISSIMI &#8211; TEZENIS, followed by impressive raise. CALZEDONIA, has expanded to 57 countries, INTIMISSIMI to 54, and TEZENIS\u00a0 in 39 countries, confirming its wide acceptance of the products and the stores from consumers.<\/p>\n<p><strong>Our company Calin SA<\/strong> was founded in 1995. It secured the right to develop the Greek branch network Calzedonia &#8211; Intimissimi &#8211; IUMAN &#8211; Intimissimi Uomo &#8211; Tezenis &#8211; Falconeri as the main franchisor (Master Franchisor). In Greece, CALZEDONIA operates 55 stores, INTIMISSIMI counts 52, IUMAN &#8211; INTIMISSIMI UOMO counts 13 stores, TEZENIS 21 stores and FALCONERI counts 4 stores.<\/p>\n<p>In Greece, the first Falconeri store opened in Golden Hall in October 2016, while the second store opened its doors in Syntagma in October 2018, followed by Falconeri stores in Thessaloniki and Glyfada. A new addition to the family of brands came with Iuman-Intimissimi Uomo at the end of March 2018, with two stores exclusively for men, at The Mall Athens and Mediterranean Cosmos in Thessaloniki, while the third store in the chain opened in February 2019 in Chalandri.<\/p>\n<\/div>\n<blockquote>\n<div class=\"row\">\n<div class=\"col-sm-8\">\n<p>In life as well as in business we have to be the protagonists, not the audience.<\/p>\n<footer>Sandro Veronesi, CEO<\/footer>\n<\/div>\n<\/div>\n<\/blockquote>\n<div class=\"row\">\n<div class=\"col-sm-8\">\n<h2 class=\"h2 title\">Competitive Advantage<\/h2>\n<div class=\"lead\">\n<p>The success of <strong>Oniverse<\/strong> is due to numerous factors such as the exceptionally wide range of products, the special importance that is given to fashion, style and trends and of course the supreme quality \/ price ratio of the products, as well as the need to satisfy even the most demanding customers.<\/p>\n<p>The company functions with a vertical structure that provides flexibility and efficiency: the concept, the design, the production and the distribution of each individual product run internally or through associates. Sales are made through one-brand stores with direct management or through foreign distributors. In stores, attention is paid to even the slightest detail, including the internal environment of the store, the strategic positioning in dominant markets of major cities, and the extended training of the employees. In terms of advertising, the company has a strong presence in the media, with large campaigns and the endoresement of well-known supermodels such as Gisele Bundchen (for CALZEDONIA) and Irina Shayk (for INTIMISSIMI).\u00a0World-renowned actress Julia Roberts has been the face of CALZEDONIA&#8217;s FW campaigns, while fellow megastar Sarah Jessica Parker was the face of INTIMISSIMI&#8217;s advertising campaign. Kendall Jenner starred in Instagram campaigns in 2024 and 2025, while in the past, the world&#8217;s No. 1 influential fashion influencer, Italian Chiara Ferragni, had a strategic partnership with both brands. Finally, in 2025, celebrity couple Rosie Huntington-Whiteley and Jason Statham were the faces of Falconer\u03b9&#8217;s advertising campaign.<\/p>\n<p>Translated with DeepL.com (free version)<\/p>\n<p>The Oniverse Company, using innovative and powerful concepts, has successfully changed the way consumers purchase &#8220;personal clothing&#8221; and more importantly has broadened its target audience in terms of gender and age. However, the most important part behind the success in numbers and sizes of development are the people. People, who are passionate, love and devote themselves to common goals and projects. These are indeed the values that describe and express a successful brand as envisioned by founder Sandro Veronesi.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A unique new idea that shakes the market and changes the game. This is the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":53,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-182","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PROFILE - Calin Group S.A.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calin.gr\/en\/profil-calzedonia-spa-italia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROFILE - Calin Group S.A.\" \/>\n<meta property=\"og:description\" content=\"A unique new idea that shakes the market and changes the game. 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