{"id":3686,"date":"2015-05-26T18:40:01","date_gmt":"2015-05-26T15:40:01","guid":{"rendered":"http:\/\/www.calin.gr\/?p=3686"},"modified":"2015-04-23T12:52:49","modified_gmt":"2015-04-23T09:52:49","slug":"calzedonias-social-fashion-show","status":"publish","type":"post","link":"https:\/\/www.calin.gr\/en\/news\/calzedonias-social-fashion-show\/","title":{"rendered":"CALZEDONIA’S SOCIAL FASHION SHOW"},"content":{"rendered":"

Global success and big numbers for the brand’s viral fashion show.<\/p>\n

A great success for Calzedonia’s Summer Show 2015.
\nMore than a fashion show, a truly viral and media-focused event, a new way of involving public from afar!<\/p>\n

To support the launch of the new Beachwear collection for Summer 2015, for the first time in Italy, 3 #Tweetcams positioned on the catwalk, captured 1000 images in real time, viewed by users thanks to a Tweet sent from the @Tweet Calzedonia account.<\/p>\n

A European campaign on Twitter that generated approximately 6 milion views overall, and an engagement percentage 4 times larger than standard levels, all within the 2 days of the fashion show!<\/p>\n

On Instagram, hashtags #calzedoniashow #calzedonia and #CLZ were used more than 8200 times, the photos of the @calzedonia account referring to the show reached more than 140.000 likes overall, allowing the brand to exceed 300.000 follwers.<\/p>\n

Great success on Facebook as well: 34.000 likes overall within the 2 days of fashion show, that allowed the brand to reach 2.500.000 fans worldwide.<\/p>\n

The Calzedonia.com website reached a total of 250.000 visits and 1.270.000 views within the 2 days of fashion show.<\/p>\n

Target reached therefore for the brand from Verona, creating content and engagement with its users worldwide, in order to push the Calzedonia Beachwear Collection 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"

Global success and big numbers for the brand’s viral fashion show. A great success for…<\/p>\n","protected":false},"author":5,"featured_media":3684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113,10,11],"tags":[],"class_list":["post-3686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-en","category-news","category-calzedonia-en"],"yoast_head":"\nCALZEDONIA'S SOCIAL FASHION SHOW - Calin Group S.A.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calin.gr\/en\/news\/calzedonias-social-fashion-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CALZEDONIA'S SOCIAL FASHION SHOW - Calin Group S.A.\" \/>\n<meta property=\"og:description\" content=\"Global success and big numbers for the brand’s viral fashion show. 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