{"id":6747,"date":"2016-05-17T15:31:58","date_gmt":"2016-05-17T12:31:58","guid":{"rendered":"http:\/\/www.calin.gr\/uncategorized-en\/intimissimi-perfect-bra-book-2\/"},"modified":"2016-05-26T15:05:39","modified_gmt":"2016-05-26T12:05:39","slug":"intimissimi-perfect-bra-book","status":"publish","type":"post","link":"https:\/\/www.calin.gr\/en\/news\/intimissimi-perfect-bra-book\/","title":{"rendered":"INTIMISSIMI: PERFECT BRA BOOK"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Intimissimi introduces the history of the bra\u00a0<\/strong><strong>Irina Shayk &amp; Shlomit Malka through the lens of Sante D\u2019Orazio<\/strong><\/p>\n<p style=\"text-align: left;\">A simple history, a journey following sinuous feminine curves, delicate like lace threads, crossing and twisting in time.<\/p>\n<p style=\"text-align: left;\">Intimissimi reveals women, goals and changing fashions in an exclusive storybook which examines the legendary bra, with contributions from international stars.<\/p>\n<p style=\"text-align: left;\">Twenty years have passed since the launch of the Italian lingerie brand in 1996.<\/p>\n<p style=\"text-align: left;\">\u00a0In that time, Intimissimi has grown and established an international presence, without ever losing sight of its DNA.<\/p>\n<p style=\"text-align: left;\">To mark this important anniversary the brand has photographed its original muse from 2007, Irina Shayk, and its current brand ambassador, Shlomit Malka, discovered by the label in 2014.<\/p>\n<p style=\"text-align: left;\">These feminine, sensual style icons relate the history of the bra in beautiful film-like stills, masterfully directed by Sante D\u2019Orazio.<\/p>\n<p style=\"text-align: left;\">The outstanding, legendary photographer, whose shots have made him a global trendsetter, has masterminded the project.<\/p>\n<p style=\"text-align: left;\">Four icons &#8211; Irina, Shlomit, Sante D\u2019Orazio and the Bra, a must-have symbol of femininity &#8211; are brought together on the Intimissimi set, fusing Beauty and Art.<\/p>\n<p style=\"text-align: left;\">The book, a collector\u2019s item celebrating the Italian brand, features twenty black and white shots together with technical notes.<\/p>\n<p style=\"text-align: left;\">These twenty images, one for each year of beautiful lingerie, depict Intimissimi\u2019s history and achievements.<\/p>\n<p style=\"text-align: left;\">The photographs present a sensual journey, where the choice of a bra enables you to best express your femininity.<\/p>\n<p style=\"text-align: left;\">A journey in search of the perfect bra!<\/p>\n<p style=\"text-align: left;\">In stores from May, the glossy pages of this large format book are a gift from Intimissimi, dedicated to all women.<\/p>\n<p style=\"text-align: left;\">\n<p><iframe loading=\"lazy\" title=\"The Perfect Bra 2016 - Irina and Shlomit\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/koaNn6iMpEY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: left;\"><strong>\u201cTHE PERFECT BRA BOOK\u201d TECHNICAL ADVICE<\/strong><\/p>\n<p style=\"text-align: left;\">With technical advice on choosing and caring for your bra, this book will be your guide.<\/p>\n<p style=\"text-align: left;\">You should never compromise on fit!<\/p>\n<p style=\"text-align: left;\">Intimissimi understands this and offers solutions for every need and desire.<\/p>\n<p style=\"text-align: left;\">In fact, \u201cThe Perfect Bra Book\u201d includes a style guide for finding the perfect bra!<\/p>\n<p style=\"text-align: left;\">Every woman has her own style, starting with the choice of model: push-up, strapless, balcony, balconette or triangle, which one is for you?<\/p>\n<p style=\"text-align: left;\">After choosing the style, think about other features: padding, cleavage, cups, size and even a revolutionary, innovative kind of lace!<\/p>\n<p style=\"text-align: left;\">There\u2019s also a guide to accessories, to make your bra unique and perfect for you &#8211;<\/p>\n<p style=\"text-align: left;\">with transparent straps, strap hooks, cup inserts &#8211; as well as washing and care advice.<\/p>\n<p style=\"text-align: left;\"><strong>SENSUAL NEW LACE<\/strong><\/p>\n<p style=\"text-align: left;\">Femininity and elegance combine with the hi-tech performance of LYCRA\u00ae fibre.<\/p>\n<p style=\"text-align: left;\">Delicately sensual, pleasantly soft, with exceptional elasticity: a winning combination for contemporary lingerie.<\/p>\n<p style=\"text-align: left;\">LYCRA\u00ae is the brand of the iconic elastic fibre that introduced in the clothing sector the ideas of comfort, freedom of movement and perfect fit. With its\u00a0continuous\u00a0innovations, LYCRA\u00ae fibre brand adds extraordinary\u00a0functional\u00a0and aesthetic\u00a0benefits to any garment.<\/p>\n<p style=\"text-align: left;\">Now LYCRA\u00ae fibre enhances the undisputed symbol of feminine sensuality: lace.<\/p>\n<p style=\"text-align: left;\">This new lace with LYCRA\u00ae fibre combines refined elegance with extraordinary elasticity and shape recovery.<\/p>\n<p style=\"text-align: left;\">Qualities which give delicate lace lingerie a more comfortable fit than ever. Easycare pieces that stay beautiful longer, even after several washes.<\/p>\n<p style=\"text-align: left;\">State-of-the-art lingerie that, thanks to LYCRA\u00ae, caresses the skin and moves effortlessly with your body.<\/p>\n<p style=\"text-align: left;\">The LYCRA\u00ae brand is committed to continuous research, only providing the best for women.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/world.intimissimi.com\/section\/the-perfect-bra-book\/50586.uts\" target=\"_blank\">Discover more here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intimissimi introduces the history of the bra\u00a0Irina Shayk &amp; Shlomit Malka through the lens of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[113,10,12],"tags":[756,757],"class_list":["post-6747","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-front-en","category-news","category-intimissimi-en","tag-book-en","tag-irina-en","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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