{"id":9746,"date":"2017-10-30T13:30:20","date_gmt":"2017-10-30T11:30:20","guid":{"rendered":"http:\/\/www.calin.gr\/en\/uncategorized-en\/intimissimi-insideandout-campaign\/"},"modified":"2017-09-12T15:54:49","modified_gmt":"2017-09-12T12:54:49","slug":"intimissimi-insideandout-campaign","status":"publish","type":"post","link":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/","title":{"rendered":"INTIMISSIMI: #INSIDEANDOUT CAMPAIGN"},"content":{"rendered":"<p><strong>Intimissimi launches new brand campaign celebrating empowered women\u00a0<\/strong><\/p>\n<p>Italian lingerie brand, Intimissimi is proud to announce its new campaign, created in collaboration\u00a0with renowned fashion and portrait photographer, Mario Testino.\u00a0 Launching across print and film this September, the campaign focuses on four driven,\u00a0successful women from vastly different fields; Irina Shayk, Ana Ivanovic, Ella Mills and Dakota Johnson.<\/p>\n<p>Intimissimi believes the style a woman adopts, reflects her unique personality and life. This campaign expresses that truth by taking a fresh, off-beat approach; not showing any lingerie on the body at all. It asks us to look beyond the surface of these incredible women, and to celebrate their personal triumphs and achievements. Intimissimi believes that beauty in fact flows from a woman\u2019s inner strength and character.<\/p>\n<p>For the first time, Intimissimi has teamed up with world-famous photographer, film director and creative director,\u00a0<strong>Mario Testino,<\/strong>\u00a0to capture these empowered women, and bring Intimissimi\u2019s unique vision to life.<\/p>\n<p><em>&#8220;<\/em><em>The casting is fabulous, but I also liked the challenge of communicating an underwear campaign through women\u00a0who are fully dressed. I wanted to capture how these women look and feel wearing the underwear underneath their clothes. It\u2019s a very daring way for Intimissimi to sell underwear\u201d<\/em><em>,\u00a0<\/em>says Testino.<\/p>\n<p>The brand\u2019s long-time muse,\u00a0<strong>Irina Shayk<\/strong>\u00a0is back, together with professional tennis player\u00a0<strong>Ana Ivanovic<\/strong>, cookery author and entrepreneur\u00a0<strong>Ella Mills<\/strong>, and actress\u00a0<strong>Dakota Johnson<\/strong>.<\/p>\n<p>These four women go beyond the sexuality and desire normally associated with underwear advertising, and instead portray their strength, ambition and integrity.\u00a0The campaign is about real,\u00a0day-to-day lives, and\u00a0these values perfectly encapsulate Intimissimi\u2019s new spirit \u2013 celebrating women both\u00a0<em>#insideandout<\/em>.\u00a0The new tagline\u00a0<em>#insideandout<\/em>\u00a0was envisioned by Testino and his team, MARIOTESTINO+.<\/p>\n<p>The campaign captures the unique personalities of these four inspiring women, to bring you Intimissimi\u2019s exclusive collection of bras. The\u00a0collection celebrates femininity across all different shapes and sizes, along with Intimissimi\u2019s message that with the right bra, any women can feel confident in themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intimissimi launches new brand campaign celebrating empowered women\u00a0 Italian lingerie brand, Intimissimi is proud to&#8230;<\/p>\n","protected":false},"author":5,"featured_media":9679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[113,10,12],"tags":[],"class_list":["post-9746","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-front-en","category-news","category-intimissimi-en","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INTIMISSIMI: #INSIDEANDOUT CAMPAIGN - Calin Group S.A.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INTIMISSIMI: #INSIDEANDOUT CAMPAIGN - Calin Group S.A.\" \/>\n<meta property=\"og:description\" content=\"Intimissimi launches new brand campaign celebrating empowered women\u00a0 Italian lingerie brand, Intimissimi is proud to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Calin Group S.A.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/calingroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-30T11:30:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.calin.gr\/wp-content\/uploads\/2017\/09\/Untitled-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"swdev\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"swdev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/\"},\"author\":{\"name\":\"swdev\",\"@id\":\"https:\/\/www.calin.gr\/#\/schema\/person\/cad34dae088f94c592c10073029f52e9\"},\"headline\":\"INTIMISSIMI: #INSIDEANDOUT CAMPAIGN\",\"datePublished\":\"2017-10-30T11:30:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/\"},\"wordCount\":337,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.calin.gr\/wp-content\/uploads\/2017\/09\/Untitled-2.jpg\",\"articleSection\":[\"Front\",\"News\",\"INTIMISSIMI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/\",\"url\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/\",\"name\":\"INTIMISSIMI: #INSIDEANDOUT CAMPAIGN - Calin Group S.A.\",\"isPartOf\":{\"@id\":\"https:\/\/www.calin.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.calin.gr\/wp-content\/uploads\/2017\/09\/Untitled-2.jpg\",\"datePublished\":\"2017-10-30T11:30:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.calin.gr\/#\/schema\/person\/cad34dae088f94c592c10073029f52e9\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#primaryimage\",\"url\":\"https:\/\/www.calin.gr\/wp-content\/uploads\/2017\/09\/Untitled-2.jpg\",\"contentUrl\":\"https:\/\/www.calin.gr\/wp-content\/uploads\/2017\/09\/Untitled-2.jpg\",\"width\":850,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.calin.gr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INTIMISSIMI: #INSIDEANDOUT CAMPAIGN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.calin.gr\/#website\",\"url\":\"https:\/\/www.calin.gr\/\",\"name\":\"Calin Group S.A.\",\"description\":\"Calzedonia, Intimissimi, Tezenis\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.calin.gr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.calin.gr\/#\/schema\/person\/cad34dae088f94c592c10073029f52e9\",\"name\":\"swdev\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.calin.gr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70e05d8f46a2b9c935f153a11d56109f50bad6819988805f3df2bc0175d4f355?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70e05d8f46a2b9c935f153a11d56109f50bad6819988805f3df2bc0175d4f355?s=96&d=mm&r=g\",\"caption\":\"swdev\"},\"url\":\"https:\/\/www.calin.gr\/en\/author\/swdev\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INTIMISSIMI: #INSIDEANDOUT CAMPAIGN - Calin Group S.A.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/","og_locale":"en_US","og_type":"article","og_title":"INTIMISSIMI: #INSIDEANDOUT CAMPAIGN - Calin Group S.A.","og_description":"Intimissimi launches new brand campaign celebrating empowered women\u00a0 Italian lingerie brand, Intimissimi is proud to...","og_url":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/","og_site_name":"Calin Group S.A.","article_publisher":"https:\/\/www.facebook.com\/calingroup\/","article_published_time":"2017-10-30T11:30:20+00:00","og_image":[{"width":850,"height":500,"url":"https:\/\/www.calin.gr\/wp-content\/uploads\/2017\/09\/Untitled-2.jpg","type":"image\/jpeg"}],"author":"swdev","twitter_misc":{"Written by":"swdev","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#article","isPartOf":{"@id":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/"},"author":{"name":"swdev","@id":"https:\/\/www.calin.gr\/#\/schema\/person\/cad34dae088f94c592c10073029f52e9"},"headline":"INTIMISSIMI: #INSIDEANDOUT CAMPAIGN","datePublished":"2017-10-30T11:30:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/"},"wordCount":337,"commentCount":0,"image":{"@id":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.calin.gr\/wp-content\/uploads\/2017\/09\/Untitled-2.jpg","articleSection":["Front","News","INTIMISSIMI"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/","url":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/","name":"INTIMISSIMI: #INSIDEANDOUT CAMPAIGN - Calin Group S.A.","isPartOf":{"@id":"https:\/\/www.calin.gr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.calin.gr\/wp-content\/uploads\/2017\/09\/Untitled-2.jpg","datePublished":"2017-10-30T11:30:20+00:00","author":{"@id":"https:\/\/www.calin.gr\/#\/schema\/person\/cad34dae088f94c592c10073029f52e9"},"breadcrumb":{"@id":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#primaryimage","url":"https:\/\/www.calin.gr\/wp-content\/uploads\/2017\/09\/Untitled-2.jpg","contentUrl":"https:\/\/www.calin.gr\/wp-content\/uploads\/2017\/09\/Untitled-2.jpg","width":850,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.calin.gr\/en\/news\/intimissimi-insideandout-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.calin.gr\/en\/"},{"@type":"ListItem","position":2,"name":"INTIMISSIMI: #INSIDEANDOUT CAMPAIGN"}]},{"@type":"WebSite","@id":"https:\/\/www.calin.gr\/#website","url":"https:\/\/www.calin.gr\/","name":"Calin Group S.A.","description":"Calzedonia, Intimissimi, Tezenis","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.calin.gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.calin.gr\/#\/schema\/person\/cad34dae088f94c592c10073029f52e9","name":"swdev","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.calin.gr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70e05d8f46a2b9c935f153a11d56109f50bad6819988805f3df2bc0175d4f355?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70e05d8f46a2b9c935f153a11d56109f50bad6819988805f3df2bc0175d4f355?s=96&d=mm&r=g","caption":"swdev"},"url":"https:\/\/www.calin.gr\/en\/author\/swdev\/"}]}},"_links":{"self":[{"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/posts\/9746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/comments?post=9746"}],"version-history":[{"count":2,"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/posts\/9746\/revisions"}],"predecessor-version":[{"id":9748,"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/posts\/9746\/revisions\/9748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/media\/9679"}],"wp:attachment":[{"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/media?parent=9746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/categories?post=9746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.calin.gr\/en\/wp-json\/wp\/v2\/tags?post=9746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}