A BOLD, ELEGANT AND UNEXPECTED COLLECTION

With the arrival of the festive season and the magic of Christmas, IUMAN confirms its role as a key player once again, presenting a vibrant, contemporary collection that combines the warmth of premium fibres with the original, playful character that has always defined the brand. Each piece tells a story, designed for those who want to experience Christmas with personality and lightness.

The underwear and sleepwear line comes to life with prints loved by both adults and kids: toy soldiers, teddy bears, marzipan, tartan, gnomes, and special collaborations with Disney and the Grinch, which this year once again renew their matching dad & son looks, making every festive moment truly unforgettable.

The Funny Boxers are back, featuring three-dimensional motifs and playful details designed to surprise and entertain: because even underwear can capture the magic of the holidays, becoming a small gift to share with the ones you love.

Knitwear, ranging from classic themed sweaters to new textures, blends comfort and style. These pieces are the perfect companions for colder days, ideal for relaxing at home or adding a touch of casual elegance to everyday outfits. The colour palette focuses on warm, traditional tones – red, blue and forest green – evoking the cosy, welcoming atmosphere of the festive season.

The collection explores rich, enveloping textures: red and green tartan brings a traditional elegance reinterpreted with a modern twist; heavy checked fabrics add structure and warmth to the garments; while teddy fabric embraces the body with softness, offering a feeling of total comfort. Every material becomes a distinctive detail, able to combine aesthetics and practicality.

This year, the brand once again surprises with a new spot TV commercial and brings the magic of the holidays straight into store: a fun race in search of the perfect gift turns Christmas shopping into a unique – and decidedly engaging – experience.

Every IUMAN piece invites you to celebrate Christmas with lightness and originality, making the holidays even more special, to be enjoyed together with the people you love.

Don’t miss out on the perfect gift, whether for someone special or for yourself: only at IUMAN.