BACK TO THE ORIGINS OF ULTRAFINE CASHMERE

Where nature sets its own rhythm, Falconeri cashmere is born.

For Autumn/Winter 2026, Falconeri takes its story back to the origins of cashmere, to the heart of Mongolia. For the first time, the brand chooses this land of silence and endless horizons as the setting for its advertising campaign: a journey through the places and people that bring one of the world’s finest fibres to life, celebrating the intrinsic bond between landscape, material and tradition.

Across these pristine landscapes, where the seasons follow their own rhythm, live the cashmere goats from which Falconeri’s yarn is created. It is here that the techniques used to process the fibre have their roots — ancestral practices and knowledge passed down from generation to generation.

Falconeri oversees every stage, from the processing of the raw material and its transformation into yarn to the creation of the finished garment. A journey that combines expertise, technology and Italian craftsmanship to preserve the natural qualities of cashmere and enhance its excellence, with meticulous attention paid to every detail.

Shot by British photographer James Harvey Kelly, the new campaign translates this vision into strikingly cinematic imagery, accompanied by a fashion film that conveys Falconeri’s deep respect for this land and its culture, highlighting the ancient balance between people and animals. Mongolia is not merely the setting for the collection, but the starting point of a story that weaves together nature, knowledge and people.

The hero of the season is Ultrafine Cashmere, an exceptionally fine, lightweight and soft fibre, characterised by natural thermoregulatory properties that enhance its versatility and comfort. A precious yarn that embodies an idea of understated luxury and becomes an essential part of the everyday wardrobe, designed to be worn next to the skin in every season.

The campaign imagery unveils the Autumn/Winter 2026 collection through an ongoing dialogue between the landscape and the season’s new silhouettes. Clean lines and fluid fits meet draped and layered volumes, creating a natural balance between elegance and structure.

The colour palette, too, draws inspiration from the surrounding environment: from the neutral, earthy tones of Fiocco, Stone and Corda to the deeper shades of Wood and Deep Forest, through to the natural hues of Semi di Lino and Grano. Navy Blue and Melange Grey complete the collection with classic, timeless nuances.