Italian savoir-faire takes center stage in Emily in Paris Season 5, with Intimissimi appearing in the episode.

The new season of the acclaimed series, created by Darren Star and starring Lily Collins as the unmistakable Emily Cooper, will be available on Netflix starting December 18. This time, Emily leaves the Ville Lumière behind to dive into her own version of la dolce vita.

It’s in the Italian capital that one of the series’ most surprising encounters takes place — the meeting between Emily in Paris and Intimissimi.

The collaboration between the show’s creators and the brand was born almost by chance, yet it evolved into a partnership that brings together two kindred worlds: fashion and storytelling, united by a shared vision of contemporary femininity.

In the episode, Emily is asked to pitch her creative idea for a new Intimissimi campaign, but a linguistic misunderstanding turns the word “Intimissimi” into “Intimacy.”

From this mix-up unfolds a lighthearted and witty storyline, where the protagonist unexpectedly finds herself reflecting on her own intimacy, relationships, and personal future

— a playful mirroring of her private and professional lives.

Once again, Emily—a fashion icon and style trendsetter— and other characters will wear several Intimissimi pieces in the episode, including the brand’s iconic Pretty Flowers Collection, a celebration of elegant, modern, and self-aware femininity.

The looks chosen for her perfectly reflect the spirit of the character: sophisticated yet spontaneous, bold yet romantic, always expressing her evolution through what she wears.

The inclusion of Intimissimi in Emily in Paris marks an important milestone for the brand, earning it a key role in portraying Italian elegance within one of the most iconic series of recent years—a symbol of the dialogue between fashion, pop culture, and female empowerment.

This collaboration once again highlights the Intimissimi brand’s ability to engage an international audience with an authentic and contemporary voice, perfectly in tune with the show’s sparkling and refined tone.