CALZEDONIA’S SOCIAL FASHION SHOW
Global success and big numbers for the brand’s viral fashion show.
A great success for Calzedonia’s Summer Show 2015.
More than a fashion show, a truly viral and media-focused event, a new way of involving public from afar!
To support the launch of the new Beachwear collection for Summer 2015, for the first time in Italy, 3 #Tweetcams positioned on the catwalk, captured 1000 images in real time, viewed by users thanks to a Tweet sent from the @Tweet Calzedonia account.
A European campaign on Twitter that generated approximately 6 milion views overall, and an engagement percentage 4 times larger than standard levels, all within the 2 days of the fashion show!
On Instagram, hashtags #calzedoniashow #calzedonia and #CLZ were used more than 8200 times, the photos of the @calzedonia account referring to the show reached more than 140.000 likes overall, allowing the brand to exceed 300.000 follwers.
Great success on Facebook as well: 34.000 likes overall within the 2 days of fashion show, that allowed the brand to reach 2.500.000 fans worldwide.
The Calzedonia.com website reached a total of 250.000 visits and 1.270.000 views within the 2 days of fashion show.
Target reached therefore for the brand from Verona, creating content and engagement with its users worldwide, in order to push the Calzedonia Beachwear Collection 2015.