
INTIMISSIMI CELEBRATES SILK: SHEEN, STYLE AND TRENDY NEW COLOURS
Timeless, refined, extraordinarily versatile: silk is back in the limelight with the new Intimissimi collection, conceived to enhance female beauty with elegance and naturalness.
The brand’s iconic pieces are tinged with sophisticated new shades, inspired by the delicacy of nature and the freshness of the season. From romantic Blushing Pink to intense Ice Grey, as well as elegant Ash Blue, refined Garden Rose and timeless Bamboo Green, each shade is designed to enhance the precious sheen of silk.
Perfect for any occasion, Intimissimi silk combines softness and strength, while guaranteeing an impeccable fit. Nightwear gets a makeover with matching tops and shorts, perfect for night but also for casual-chic daytime outfits. Silk blouses become stylish solutions, while classic lace slips add a touch of timeless sensuality.
Camisoles and skirts are this season’s staple pieces, two trendy yet chic garments, perfect for mixing elegance and personality in any outfit. Versatile and sophisticated, they are ideal for both minimal and bolder looks, for an elegance that is always fresh and contemporary.
Intimissimi has innovated its shirts, shorts and pyjamas, by improving their elasticity and strength without compromising their delicacy. A perfect balance between comfort and luxury, for a silk that becomes a second skin.
#intimissimicares project: traceability
“Improving is part of our culture. This is our idea of sustainability.”
Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad.
This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price. This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.
This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.
Specifically, nightwear items are produced in the Gordon (Serbia), Vavuniya (Sri Lanka) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.