Intimissimi’s quest for beauty – the kind that makes every woman unique – reaches its conclusion in Portofino, the jewel in the crown of Ligurian coastal towns. The brand has chosen to present its new silk collection in this evocative location. Among the traditional, colourful houses overlooking the famous square and the unmistakable blue of the Ligurian sea, five women wind their way through picturesque landscapes and quintessential Italian scenes, showcasing the luxuriance of silk: sumptuous, fluid and lustrous, it is this season’s must-have material. The collection is further enhanced by new seasonal shades and knitwear designs.

The wide-shouldered silk camisole with a plunging neckline in a sophisticated shade of pink can be styled under a jacket or over matching silk trousers, making it a go-to item for adding a touch of sparkle to your look.

A great alternative to exposed shoulders is the round-neck blouse with its unusual half-sleeve kimono cut, shown here in spiced pink. It is also available in neutral and on-trend shades. Featuring a loose fit, it is ideal for all silhouettes and becomes a modern, versatile garment that works well teamed with silk shorts and even denim.

The short silk and satin lace slip in pink is one of Intimissimi’s most iconic pieces. It can be worn as lingerie but also be made into a trendy outerwear piece; a cropped jumper, waist belt and pair of flats are all that’s needed to pull off a chic daytime look.

The camisole with thin straps and the silk and lace shorts are available in light green, one of seven new pastel shades designed for this unique and refined collection. These two pieces are perfect for wearing together or separately.

The distinctive menswear-inspired pyjamas in dust beige are combined with silk and lace corsets to create a simple-yet-sophisticated look. Super chic and refined, they marry masculine styling with feminine charm.

Five girls with five different personalities interpret the versatility of the silk collection in its totality. Made for women who dream of wearing something unique that makes them feel special every day.

Designed for all women, whatever the occasion.

Look out for the international campaign launching at the beginning of April on TV, in print and on the web.

#intimissimicares project: traceability

 “Improving is part of our culture. This is our idea of sustainability.”

 Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price. This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

KNITWEAR and NIGHTWEAR

Specifically, corsetry items are produced in the Omega Vavuniya (Sri Lanka), Gordon (Serbia), e Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.

CORSETRY

Specifically, corsetry items are produced in the Alpha (Sri Lanka), Vavuniya (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia), e Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.