SPRING 2022 COLLECTION
For Spring 2022, Intimissimi continues its journey in search of the beauty that makes every woman unique.
An itinerary that enhances different types of femininity thanks to the renowned Italian style, the true protagonist of the collection. Impeccable savoir-faire, aesthetics and design have been fine- tuned to showcase all the incredible facets of every body and personality.
The campaign that presents the collection is set in Venice, emblematic of art and of those Italian values recognised by the whole world and inherent in Intimissimi’s DNA.
This is how four women meet in this romantic city, between breakfasts on roof terraces, walks through the streets, gondola rides along the Grand Canal and lunches in the historic cafés of St. Mark’s Square.
Taking the starring role are lingerie garments, perfect to be worn under clothes but also left on show, made with skill and impeccable aesthetic taste.
There are many lines proposed in the collection, such as the sensual Feeling Sexy in an extremely light black lace and enriched by patterns in soft elastics and rings that draw intriguing nude effects on the body. The most romantic spirit is embodied in the Jardin d’Amour family that plays with the transparencies of tulle and sophisticated floral lace to create fine quality, incredibly chic garments. The Cottage Craft line, in a delicate natural colour, offers items with a sentimental allure in a graceful crochet-effect lace. With ever-present embroidery, in the Stir the Senses line the contrast of the black embroidery on the tulle creates a seductive tattoo effect on the skin, enriched by the profiles of the garments in soft, shiny satin. For those who want to feel pampered on the skin, the suits of the Floral Groove line are perfect: the lace of the garments, in delicate pastel shades, contains modal yarn, making them decidedly soft and comfortable. Finally, the Bloom & Blossom line expresses the most fashionable side of the collection in a lace printed with spring flowers finished with contrasting black details and bows.
The soundtrack that accompanies the four women during their Italian-style day is a romantic musical background, which evokes ‘la dolce vita’ that made Italy synonymous with beauty, sophistication and joie de vivre.
#intimissimicares project: traceability
“Improving is part of our culture. This is our idea of sustainability.”
Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price.
This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there
This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items.
The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.
Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.