The bra for those who don’t love bras.

Intimissimi presents ‘The UnderWow’, a manifesto that revolutionises the concept of underwear, transforming it into an experience that goes beyond mere functionality. This time it does so through the Superior Comfort collection.

An authentic revolution in the world of lingerie, conceived to offer unparalleled comfort combined with luxury to be experienced directly on the skin. The heart of this collection is the ‘Living Luxury Comfort’ concept, which combines elegance, softness and practicality in a single, exclusive offering.

The secret therefore lies in an extraordinarily soft and velvety natural fibre that ensures exceptional comfort and adapts perfectly to the body’s contours.

With the Superior Comfort collection, Intimissimi brings luxury into the everyday life of every woman, by creating a bra that is not only beautiful, comfortable and sensual, but also becomes a staple for everyday wear. Ideal for anyone who wants to feel free without compromising on support, perfect for those who usually don’t like wearing a bra.

The essential and minimalist colour palette consists of two shades: black, for timeless elegance, and honey, a natural shade ideal for those seeking absolute discretion.

The stars of the campaign are the Erica bralette, an exclusive newcomer that merges contemporary style and practicality, and the Francesca balconette, perfect for anyone looking for light breast support. The collection also includes the Daniela, Bellissima and Emma bras, styles designed for every need and figure, all with the same promise of unrivalled comfort.

The collection is rounded off by a selection of briefs, culottes, brazilian briefs, vests and in & out bodysuits, characterised by a light fit on the skin, for a feeling of total freedom without constraints.

With this novel approach, Intimissimi invites you to rediscover the power of underwear, which does not merely clothe and support, but also has the power to enhance the body, while putting well-being, beauty and emotions first.

Discover the new Superior Comfort collection in stores and online and be won over by the softness of the fabric.