LORENZO MUSETTI IS THE NEW IUMAN – INTIMISSIMI BRAND AMBASSADOR

The tennis player is the face of the brand’s Autumn/Winter campaign and the star of a one-year partnership that will take IUMAN on the ATP Tour

Milan, 15 September 2026 – IUMAN Intimissimi announces its collaboration with Lorenzo Musetti, the new brand ambassador and face of the Autumn/Winter 2026 campaign. This comprehensive partnership will see the tennis player working alongside the brand for a year, both on and off the court, embodying its values of quality, attention to detail, determination and the pursuit of performance.

As the face of the campaign for the Filo Premium collection – IUMAN’s most luxurious range of boxer shorts and undershirts, crafted from pure mercerised cotton – Lorenzo Musetti brings to life a story that explores the link between comfort and performance. With a direct and authentic narrative, the campaign compares the champion with the man, athletic prowess with the training that makes it possible, revealing a previously unseen side of the tennis player.

The mark of a champion does not lie solely in the way they play, but in the way they carry themselves. The creative concept stems from the realisation that every great performance begins long before stepping onto the court. Comfort thus becomes a key element of preparation, a discreet yet indispensable ally, capable of supporting every movement without causing distractions.

The partnership will also extend to the ATP Tour: starting from the Tokyo tournament, scheduled to begin on 30 September, Lorenzo Musetti will take to the court with the IUMAN patch on his shirt, ensuring the brand’s presence throughout the competitive season. In addition, with tennis players’ sporting activities in mind, the brand has developed a new pair of soft microfibre boxer shorts, conceived to meet the athlete’s needs, by ensuring support and freedom of movement even during the most intense moments of play.

‘Lorenzo Musetti embodies the values we believe in: his ability to combine results with style perfectly reflects the vision of IUMAN Intimissimi, which makes quality, innovation and attention to detail its distinguishing features,’ explains Sandro Veronesi, Founder and Chairman of Oniverse. ‘Being present on an international stage like the ATP Tour, alongside an athlete of his calibre, is a strategic step in the brand’s growth and consolidation of its global positioning, as well as confirming our commitment to promoting a concept of men’s underwear that combines outstanding materials, innovation and functionality.’

‘I always try to give my all, both on and off the court. To do that, I need to feel good at all times, even when it comes to the most basic things. I was impressed by the approach of IUMAN Intimissimi: a brand that prioritises comfort, quality and attention to detail – values I fully identify with,’ concludes Lorenzo Musetti, commenting on his partnership with the brand.