KENDALL JENNER: FRONTS ULTRALIGHT WITH CASHMERE COLLECTION DIGITAL CAMPAIGN

Kendall Jenner fronts Intimissimi’s Ultralight with Cashmere Collection Digital Campaign

Intimissimi introduces the Next Evolution of the viral best selling Ultralight with Cashmere collection for the Fall Season

NEW YORK, NY- Intimissimi announces Kendall Jenner as the face of the brand’s iconic Ultralight with Cashmere Collection for the Fall season. The collaboration celebrates Jenner’s longstanding affinity for the collection while introducing the next chapter of one of Intimissimi’s most recognizable and bestselling categories.

The partnership builds on a genuine style moment that resonated globally. Jenner was among the first celebrities to wear Intimissimi’s Ultralight with Cashmere Boatneck Top organically during her appearance on the On Purpose with Jay Shetty podcast, helping introduce the lightweight knit to a new generation of consumers. Since then, it’s become an iconic wardrobe staple – gaining virality and a cult-following, praised for its versatility, elevated simplicity, and seasonless appeal.

“Kendall Jenner’s effortless, off-duty style embodies everything this collection represents – timeless fashion, versatility, and modern femininity. Making her our Digital Ambassador is an authentic continuation of that story,” said Matteo Vernonesi, Intimissimi CEO and Board Member.

To support the launch, Intimissimi will unveil four campaign installments featuring Jenner throughout the season in various Ultralight with Cashmere silhouettes. The campaign will be featured on Intimissimi’s website and social channels.

The campaign’s first installment shines a spotlight on the evolution of the collection and its ongoing relevance. The drop will feature the best-selling V-neck lace trim top, which has quickly become a favorite among fashion creators on TikTok for its innovative styling potential. Thanks to the collection’s exceptionally lightweight construction and soft stretch consumers have embraced wearing the piece in multiple ways – including both traditionally and reversed for a fresh, fashion-forward look that has generated millions of social media views.

The Ultralight with Cashmere lace long sleeve top is shown on Jenner in the popular chocolate brown color, but is also available in black, vanilla, intense blue, toffee brown, medium grey mel, honey soft beige, dark burgundy, light grey blend, and beige mel, as well as in new Fall/Winter 2026 colors baltic green, purple grape, woodland green, and port red. With a suggested retail price of $65, the versatile wardrobe staple seamlessly transitions across seasons is available at www.intimissimi.com. The top is also paired with Intimissimi’s Denise Pretty Flowers mocha brown balconette and mocha brown silk&lace shorts.

“I keep coming back to Ultralight with Cashmere, honestly more out of habit than anything else. It’s comfortable, it works with everything, and it’s become one of those pieces I don’t think twice about reaching for,” said Kendall Jenner.

ABOUT INTIMISSIMI

Founded in 1996 as part of the Oniverse Group, Intimissimi is now one of the leading international players in the lingerie and underwear sector. The brand quickly established itself in the market thanks to its strong product specialization, distinctive positioning, and an approach that blends refined intimacy with superior quality. Just as Italian expertise is integral to the design of each piece, Intimissimi’s naturally soft fibers are chosen with the utmost care to ensure they feel as good on the skin as they look. The philosophy is simple: natural fibers, supreme comfort, effortless romance.

Intimissimi appeals to a global audience with collections of elevated essentials designed to celebrate the intimate relationship between body and fabric. Its product offering includes lingerie, underwear, knitwear, and nightwear, the result of continuous research into materials, fit, and design innovation. The competitiveness of the brand’s offer, combined with an effective and scalable retail model, has fueled its international growth. Today, Intimissimi is present in 56 countries, with 37 online stores and a network of almost 1,700 points of sale, including 469 in Italy and 64 in the US.