A unique fibre, only by Intimissimi

This Autumn-Winter 2022/2023 season, Intimissimi focuses once again on its finest fibre:  Ultralight with Cashmere.

The brand unveils a campaign with a new creative approach that addresses women by seeking to describe what it feels like to wear an Ultralight with Cashmere garment. Memories and sensations are awakened by the light feel of the fabric, its soft caress against the skin and feminine sheerness. In the background, whispers of wind and rays of light envelop the body of the ad’s main star and accompany the viewer towards a pleasant sensation of comfort.

The styles boast feminine, sheer finishes, namely the polo-neck jumper and the iconic boat-neck jumper, designed in a new colour palette that teams on-trend shades, such as Evergreen, Vivid Blue, Cosmic Violet, Ribbon Red and Blooming Pink, with more elegant tones, such as Jade Green and Nutmeg Brown.

Comfortable and soft against the skin, Ultralight with Cashmere envelops the body of every woman, imparting a sensation of lightness and warmth at the same time. The combination of modal and cashmere make this fibre unique, perfect for wearing as an undergarment when the temperatures get colder, but above all, great layered over other garments from the Intimissimi collection, such as an oversized blazer or a maxi jumper.

A unique fibre exclusively from intimissimi, designed for all women who love to feel special and at ease every day, whatever the occasion.

An international campaign will be broadcast on the web from mid-October and on Italian TV on the Mediaset channels.

#intimissimicares project: traceability

“Improving is part of our culture. This is our idea of sustainability.”

Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price.

This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, nightwear items are produced in the Gordon (Serbia), Vavuniya (Sri Lanka) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world. Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.