Falconeri presents its new autumn-winter 2024 campaign, Born From Nature, a captivating journey that explores the natural origins and superior quality of cashmere. This adventure unfolds through breathtaking landscapes, from the wild lands of Mongolia to the picturesque shores of Lake Garda in Italy. The protagonists of this extraordinary story are four friends who, through a journey of discovery, explore the unique properties of Falconeri cashmere.

Born From Nature is not just the title of the campaign, but also a tribute to nature and the purity of the cashmere used by Falconeri. Each garment is made with naturally sourced cashmere, carefully selected in the cold and evocative lands of Mongolia.

Thanks to the use of natural yarns, Falconeri garments offer an incomparable comfort experience. This cashmere is exceptionally soft and durable, ensuring not only a luxurious feeling against the skin but also unparalleled durability.

The tangible advantage for the customer is clear: Falconeri garments are not only beautiful but also functional, soft, and enveloping. The lightness of cashmere makes it ideal for every season; its thermoregulatory capacity provides warmth without weighing you down, making it perfect for both cool autumn evenings and protection from the intense cold of winter.

Falconeri cashmere is therefore an indispensable ally for those seeking versatile garments that combine elegance, practicality, and comfort.

The protagonists experience firsthand the versatility of Falconeri cashmere. They discover how the FW24 collection manages to reflect the beauty of nature in every detail. The color palette, ranging from the new neutral and sophisticated tones of stone and stone dark, through the timeless white bow and rhum, to a new range of grey shades from pearl to ash, represents the heart of this collection.

The new models in the collection, such as the turtleneck sweaters with ribbed details and the iconic reversible down vests reimagined for this season in Tricot cashmere, or the basic garments renewed with innovative finishes, represent a perfect balance between modernity and tradition. Offering a wide range of garments, from hoodies to ribbed or cable-knit tracksuits, Falconeri proposes comfy-chic looks ideal for every occasion, continuing to redefine the concept of sustainable luxury.

Falconeri’s Born From Nature campaign is not just a celebration of the quality of cashmere, but also an invitation to reconnect with nature and appreciate the beauty of the materials it offers.