Intimissimi redefines the concept of basic underwear and launches Superior Comfort, its new modal collection that makes everyday comfort an affordable luxury.

Designed for women who want to feel comfortable every day and in every situation. This collection featuring soft modal fabric is characterised by its lightness and fresh feel. Thanks to the quality of the materials used, Intimissimi creates the perfect everyday underwear that is

imperceptible on the skin and invisible under all types of clothing.

The minimal but essential colour range consists of two shades: Black, for timeless elegance, and Honey, a natural shade perfect for those seeking absolute invisibility.

The key pieces of the campaign are bras:

Daniela, Intimissimi’s iconic unpadded balconette, for the first time offered in a smooth version, a perfect balance between support and comfort.

Erica, a new brassiere with an inner cup, combines contemporary style and functionality, suitable for all dynamic women.

Bellissima, the timeless staple for every woman, now in its most comfortable version.

Emma, the timeless non-cup, wireless bra with new improvements, featuring smaller cups for a more minimal look.

Lastly, Francesca, with an underwire and pre-formed cup, complete the range, offering options to suit every need and silhouette, all sharing the same promise: unparalleled comfort.

The collection includes briefs, vests and bodysuits with a light fit on the skin, for a feeling of total freedom, without constraints.

#intimissimicares project: traceability

“Improving is part of our culture. This is our idea of sustainability.”

Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments but also for its extensive control over the production chain. 98% of the items available in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price. This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product page of each garment, featuring the details of the company sites at which the garment was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, the corsetry items are produced in the Alpha (Sri Lanka), Vavuniya (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese di Oppeano (Italy), and go on to be shipped to stores all over the world.