AN EMOTION CALLED SUMMER
A natural and spontaneous storytelling for the launch of the 2020 beachwear collection by Calzedonia. Storytelling is the new way which Calzedonia communicates since the SS20 season and which is now continued in the Beachwear season: images which transmit emotions and a story. For the summer 2020 the Calzedonia beachwear is presented through a spontaneous and engaging tale, full of good vibes.
Through Ben Watts’ expertise lens, he has managed to capture true stories through shots which express authentic, natural and spontaneous moments. In the shots of the English photographer we find images and sensations which summer brings along with it. The fascinating South African panorama is what also helps to convey this natural and sincere story. A positive, direct and personal tone which will allow you to experience summer more closely through Calzedonia. The beachwear proposals are associated with the latest fashion trends of the season: pieces with a vintage flavor, inca prints, timeless stripes, micro floral prints and much more!
The first big theme which will be the first model to head towards the 2020 beaches is: The Crinkle collection. The crumpled 3D effect give edge and a very cool appeal to these models which are proposed in plain bright colours and also with micro flower prints. These models are available in: triangle, bandeaux, padded triangle and crisscross push-ups. They adapt perfectly to different needs and tastes, making every woman feel perfectly at ease. In order to create always new proposals, Calzedonia presents a variety of new bottom parts as well: evergreen slips with laces, up-to-date Brazilian models with a V frontal cut and a high rise 80’s style, and also very feminine girly slips with double ruffles on the waistband.
A trend which has exploded in the recent season and which has quickly infected even the most faithful women who wear the two-piece bikinis, is the one-piece swimsuits proposed by Calzedonia for summer 2020. These pieces are collection items which you must all get. Why is this? This is because they are sophisticated, elegant and perfectly shape your silhouette. Moreover, they are also truly versatile and cool, and not just to be worn at the beach. Just combine them with a maxi-skirt or high-waisted denim shorts and here is the perfect look for a sunset aperitif on the beach. With a young flavor to it is the striped one-piece swimsuit without an underwire and with thin straps which have bows and tassels on the shoulders, this allows one to adjustment and cross on the back the swimsuit as they prefer. The fabric is a particular pique print, a slightly wavy texture and the neckline is highlighted by a V cut detail. A border stitch design draws the profiles of the neckline of this one-piece.
There is also space for charming proposals, thanks to the sensual one-piece with high hip rise and pleated bands that rise up to cover the breast and fall along the back. For the more energetic and fashionistas, make room for the jungle print proposals. Available in bikinis and one-pieces which have a drop neckline. The safari trend is one of the main protagonists of the season. With an exotic flavor, the inca print is proposed on the triangle bikini with lace slips which brings us back to distant lands and tribes. The Federica bikini lights up the Calzedonia summer. Glitter yarns combined with nuances that recall the colours of the earth make this model a true must have for summer 2020 and which will highlight the much desired tan.
Among the coolest models in the collection, is the Elena model. It perfectly reflects glamour but at the same time the uniqueness of the Calzedonia brand. An unmissable mix of both a 70s cut and classic but timeless white colour, wooden circle details, and retro high waisted bottoms. Last but not least, for the Beachwear 2020 collection the brand once again chooses to offer models designed also for the family! Suggesting mini-me models that will bring even the smallest ones closer to the discovery of the fashion world.