Calzedonia launches the new web-friendly collection for summer 2015

Calzedonia welcomes summer 2015 with a capsule collection of bikinis designed for a young, digital-addicted public with the #CLZ label. Bikinis in colorful designs, pop prints, young patterns or fluorescent shades in such variations as push-up and bandeau, panty and brazilian. Identified by the #CLZ plate positioned in plain sight on the panties, the #CLZ swimsuits will be the real must-have for your selfies on the beach, to share on the social networks all summer 2015!
Testimonial for the #CLZ collection will be the top model Sara Sampaio, photographed by Mariano Vivanco, interpreted in a modern, funny mood, targeted on a young, trendy demographic.After the excellent results on the web in the past seasons, Calzedonia focuses more and more on the digital channels to advertise the brand and create a buzz online, with a collection that lends itself easily to sharing online thanks to the special label reminiscent of the hashtag selected for the campaign.

This summer the buzzword will be #CLZ!

In all the Calzedonia shops from April



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