Give the gift of beauty this Christmas

The most magical time of the year is drawing near and Intimissimi welcomes the Christmas spirit with a new festive tale. A lady showcasing sensual and refined lingerie in an extremely elegant home whisks us away to a scenario where lingerie makes her feel special and unique, time and time again. The relationship between the woman and her lingerie begins with a gift that everyone would like to find under the tree on Christmas morning; the perfect celebration of beauty.

There are new trends to flaunt: a black lace ensemble embellished with sparkling accents teamed with an all- over lace kimono. We also see the unmissable colour red, embellished with gold details. The keyword this Christmas is uniqueness: the sophistication of the collection enhances the beauty of women everywhere, making them feel unique and special.

This winter, Intimissimi presents a collection that is refined, elegant and conveys femininity in a style that distinguishes the most magical time of the year.

There are new patterns available across a whole host of garments waiting to be discovered and given away as gifts: romantic and floral lace outfits enriched with sequins, glittery and seductive sheer pieces, kimonos, tartan pyjamas and timeless silk, for those in search of a unique look that enhances the silhouette.

All the decorative elements together make each piece in the collection a lingerie showpiece, capable of capturing the soul of the women who wear them and a gift for all those who, especially during the festive season, yearn for that touch of sensuality without renouncing Intimissimi’s savoir-faire.

#intimissimicares project: traceability

“Improving is part of our culture. This is our idea of sustainability.”

Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price.

This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, nightwear items are produced in the Gordon (Serbia), Vavuniya (Sri Lanka) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world. Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.

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