«There is beauty in everything, beauty in every woman. Find what’s your essential for your daywear. Everywhere»
Cotton bras up to size 7B, starting from €21.90
This year once again, Intimissimi presents cotton lingerie designed for beauty. Basics in which simplicity and the comfort of natural cotton come together in clean, essential, pure lines that go up to size 7B.
For all women who refuse to be anything but their authentic selves, unique in their diversity.
The brand embodies femininity without limits, in all its facets and forms.
The quintessential Italian craftsmanship of Intimissimi has been reconfirmed, including the constant search for and careful selection of high-performing fabrics, in order to offer new shapes and silhouettes that embrace the female body.
Pieces that are designed for every woman, because every woman is beautiful in her own way.
More than anything else, being a woman today means feeling good about yourself, choosing lingerie that doesn’t constrict but instead complements and exalts, so that you feel confident, comfortable, and entirely at ease.
«Beyond form, beyond function, design for your body.»
Intimissimi offers a special product at prices within reach, because beauty is a universal good, for everyone: lots of new bras up to size 7B starting at €21.90.
Among the various styles to choose from, there’s the Tiziana bra with pre-moulded padded cups or the Greta balconette with seamless cups. Even the cups of the Lara triangle bra have been adapted to more abundant chests, with the option to cross the straps at the back. Then there’s Emma, a triangle bra with seamless lined cups, or the sportier, more modern cotton bralette with a tank-top cut and an elastic underband.
All of them can be mixed and matched with the brand’s popular knickers, or the new pieces in the collection, like the briefs with side straps or the thong and, as a new continuous option starting this season, a blue option for every style.
«Because natural feels better. Cotton on your skin feels better.»
An international marketing campaign will be launched on all main communication channels starting 2 May.
#intimissimicares project: traceability
«Improving is part of our culture. This is our idea of sustainability.»
Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price.
This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.
This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.
Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.