Intimissimi presents its new Spring-Summer 2024 Corsetry

The allure of Mediterranean beauty meets the elegance of Intimissimi in the new Corsetry collection for Spring-Summer 2024. Inspired by the warm colours of the Italian summer and its most characteristic destinations, the new collection encompasses the lightness of summer and the essence of sensuality and sophistication typical of the Intimissimi art of Italian lingerie.

Designed to reflect the romanticism and passion of the “Bel Paese”, the collection features fine lace and eye-catching designs in a palette of pastel shades. The new Intimissimi story is set amidst the picturesque landscapes of Sicily: streets, palaces and gardens, symbols of tradition, for light-filled shots that tell of beauty and charm.

There are many lingerie lines proposed for the season, from the fresh and bright ‘The most romantic season’ in the Dreamy Blue shade of precious lace with highlights, to the refined and romantic Eternals flower, with floral petal embroidery in light blue contrasting with pure Talc.

The Secret Garden proposal is feminine and sophisticated, enriched with details such as ruffles, tulle with a floral motif and two-colour lace in Talc and Dusty Lily, for lingerie, slips and kimonos, which can also be worn as outerwear; equally elegant, but more sensual, is Crafted Elegance, with geometric motifs with a vintage flavour and sheer tulle details, in the flamboyant Blueberry shade.

The Spring-Summer 2024 collection is complemented by the iconic Pizzo 1294, an Intimissimi must-have with contrasting floral lace, re-worked to match the shades of the new collection. In addition to sets in a variety of styles and sizes, Intimissimi offers bralettes, bustiers and bodysuits, which are perfect for wearing exposed, paired with the shirt and shorts sets from the silk line, also in the new seasonal shades.

The art of lingerie by Intimissimi for Spring-Summer 2024 tells the story of the sumptuous warmth of the Italian summer in pictures, for trendy garments that maintain the attention to craftsmanship that distinguishes the brand. Garments for every woman, to wear as underwear or on display as part of the most sophisticated looks, evoking a sense of timeless beauty and enduring elegance.

#intimissimicares project: traceability

“Improving is part of our culture. This is our idea of sustainability.”

 Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price. This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.