Intimissimi invites you to to Embrace Your Power with the launch of The New Silky Intimates, a collection of bras and panties rooted in comfort, style, and sophistication.

Under the creative direction of Riccardo Ruini, alongside the creative vision of director Jacob Bixenman and the lens of photographer Norman Jean Roy, the campaign artfully captures Jennifer Lopez who embodies the essence of the product wearing our sophisticated lingerie and moving sinuously through shiny silk drapes. A visually striking image is created by the interplay between the lightness and softness of the microfiber and the shininess and luxuriousness of the silk.

Made using Intimissimi’s signature ultralight microfiber, the collection is design in Italy and hand-crafted by our lingerie artisans, resulting in lightweight undergarments that feel like silk yet provide enhanced durability for everyday use. Intimissimi is redefining the essentials the Italian way, with everyday intimates that sculpt the body to feel your best every day.

“I always look for quality fabrications and superior comfortable fit. Intimissimi’s New Silky Intimates is a perfect collection – it’s classic in style and the fabrics are luxe.” says Global Brand Ambassador, Jennifer Lopez. “It’s so important to feel comfortable and empowered in the pieces that are closest to your skin, and this collection does just that. It feels like silk but is made of this incredibly durable fabric that molds to your body like a second skin. And as always it’s absolutely gorgeous.”

 Designed and made by women, each piece from the collection is named after an Italian woman and provides effortless elegance and style without compromising on comfort and quality. While the Sofia bra offers a natural lift and form fitting underwire to support the bust, the Greta bra has wider straps, a hidden underwire, and mesh lining to shape and smooth the bust. The Adele, a wireless boost bra featuring wireless lightly padded cups, provides a natural lift and seamless finish creating a perfect fit that elevates any look. All bras are expertly crafted using our ultralight microfiber to ensure all-day comfort and a barely-there feel.

At Intimissimi, we believe that underwear is a statement of self-expression, empowering you to embrace your true self and move through your day with confidence. The collection elevates your everyday with the unmatched quality and fit of Italian craftsmanship, allowing to embrace yourself, your beauty, and your power.

The New Silky Intimates

RID49R Sofia Balconette Bra in Ultralight Microfiber SBD49V Brazilian Panties in Ultralight Microfiber RBD49A Greta Balconette Bra in Ultrailght MIcrofiber SCD49V Seamless Hipster in Ultralight Microfiber RIS49A Adele wireless boost bra in Ultralight Microfiber

Available at intimissimi.com and at all Intimissimi store locations