IMMEDIATE BOARDING FALCONERI AIRLINES
“Every trip is experienced three times: when you dream it, when you live it and when you remember it”
The Falconeri universe imagined as a great international gate, experienced as a modern catwalk of versatile and eclectic trends and looks. This is how the Calzedonia Group Auditorium, on September 12th dedicated to the Fashion Show, turns into a real airport. At check-in, check-in will take place, while video walls will transport the public into the waiting atmosphere of the departure.
Catwalk theme where models and models will parade next to treadmill baggage, suitcases trolleys and chairs to remember the waiting chairs for boarding.
The works of the Polish fashion illustrator Elena Ciuprina, together with Falconeri accessories such as the branded poncho will accompany the passengers during the journey. Journey through the new color palette lit for the Autumn / Winter of the brand; his plots and his yarns, worked with creativity and tradition, as from DNA Falconeri.
Destination with double track, on one side the national and international destinations where the brand is present as Milan, Rome, Moscow, Athens, Vienna and the new opening Lisbon, to name a few. In parallel, the trip will also have as new destinations the new Autumn / Winter trends for both women and men as the show will also be co-head for this edition.
The brand’s proximity to the world of cinema continues, with the official presentation on the day of the Luca Argentero & Alessandra Mastronardi show. Luca, who has previously collaborated with the brand, is reconfirmed Brand Ambassador for the Fall-Winter season 2018-19 and Spring-Summer 2019 while Alessandra will be the protagonist of future social projects. The actors best represent the brand’s target audience with their elegant, chic and sophisticated style.
In the parterre of the parade there will be celebrities and influencers including Nataly Osmann, co-creator of the Instagram phenomenon #followmeto, Eleonora Carisi and so on. Greece was represented by the actress Antigone Kouloukakos and her elegant and minimal style and the fashion-traveler influencer, missbloom.gr and madamefigaro.gr’s digital editor in chief, Eleni Stasinopoulou. Cyprus was represented by the designer Ramona Filip.
DESTINATION COLOR FOR MEN AND WOMEN: NEWS FW 2018-2019
The absolute novelty of the Falconeri FW collection is the great attention to the palette of bright colors; chosen both in their basic formulations and in the most trendy nuances. Thus a rainbow of must-have colors was born – that Falconeri offers in turtleneck and crew-neck models – for soft and light cashmere yarns. The proposals range from sky blue, green forest, to fuxia, up to green aquamarine, fire red and cyclamen and lilac. For him also proposed electric blue and orange versions.
ABOUT FALCONERI: BRAND CORPORATE INFORMATION
The specialized brand today has 70 points of sale in Italy and about 30 abroad. The future? Growing again in Europe and expanding its expansion in Russia, a constantly growing market.
In 2017, the Calzedonia Group’s turnover grew further and reached 2,314 million euros, with an increase of 8.7% compared to the previous year. All brands contributed to the overall growth:
Calzedonia has a turnover of 802 million, Intimissimi of 691 million, Tezenis of 609 million, Falconeri 65 million, Signorvino 23 million and Atelier Emé more than 9 million.
FASHION SHOW IN COLLABORATION WITH TONI & GUY AND INGLOT