Calzedonia Group organized two workout sessions as an employer branding initiative led by model, international fitness instructor and brand ambassador Emi Renata Sakamoto.

The goal was to keep employees connected with the idea of wellness and staying active: a new team building conception.

This initiative is part of the #intimissimicares project, dedicated to the sustainable development of the brand. The project does not only involve care for the welfare of employees, but also low environmental impact materials research and optimization of production processes.

The ‘Intimissimi In Action Day’ event took place in the new gardens of the Hotel Veronesi La Torre, part of the Calzedonia Group’s portfolio.

The two workout sessions included a lighter class in the morning and a more intense class in the afternoon. All participants received an exclusive gift box including an exercise mat, smoothie and the In Action collection for women and items from Intimissimi Uomo for men.

The event was guided by Emi Renata Sakamoto, a major advocate of staying active. It is Emi’s belief that a healthier lifestyle leads to a harmonious balance between the body and mind. Emi is also a fitness instructor and her workouts are based on short but intense sessions with controlled movements, targeting different muscle groups.

Born and raised in Brazil, Emi moved to Japan at the age of 16 to pursue a modelling career and successfully established herself as the face of many Japanese and world-renowned brands. Whilst the beauty standards imposed by the fashion industry were challenging, Emi quickly realized the importance of caring for your body and how to look after it even with a fast paced, modern lifestyle.

For this special event, Emi and all participants wore the In Action line –- the first sports collection from the brand.

The collection is composed of two fibers:

  • A double-faced fabric featuring a microfibre outer layer (containing Q-nova® recycled polyamide), perfect for all shapes with a Supima® cotton lining inside.
  • A modal and algae-based biofabric.

This successful event finally brought employees together in one physical space where they could feel unique, and all covid protocol was upheld.

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