The # ImAStory is the first social casting running for Intimissimi on Instagram until 19/7 in order to discover the next brand muse.

Intimissimi takes the initiative in social media wanting to tell the unique story of every true woman with great personality. Women with special features that make everything in their own way. Real women like Shlomit Malka, a Physics student who hopes to deal with research, which became the muse of the Italian lingerie brand when she was accidentally discovered in social networks from a modeling agency.

Now, every woman can tell her story with a photo or video (lasting 15 seconds with a short description) and the profile posted on Instagram with the tag #ImAStory and participate in the international campaign of Intimissimi.