A new name to celebrate ten years of success while looking to the future

Intimissimi Uomo celebrates its 10th anniversary with an important development that marks the beginning of a new era: the birth of IUMAN-Intimissimi Uomo. A change that is not just about naming, but a bold and decisive step into the future of men’s underwear, while upholding its tradition of quality, comfort and innovation.

Launched in later 2014 to provide men’s underwear with an exclusive space, Intimissimi Uomo immediately responded to the needs of a modern and sophisticated clientele, by offering high quality garments and a shopping experience tailor-made for men. Today, the brand has almost 500 stores in 23 countries and has expanded its offer to include homewear, knitwear and swimwear in order to meet contemporary man’s every need.

With IUMAN-Intimissimi Uomo, the name itself becomes the symbol of an evolution, short, direct and immediately recognisable. The new brand name encapsulates the word ‘MAN’, to emphasise the strong connection with its target audience. The new visual identity, with a logo featuring a bold and decisive font, reflects the values of strength, identity and simplicity, and establishes itself as a high-impact, determined symbol.

IUMAN-Intimissimi Uomo no longer simply offers a product, but transforms every underwear-related choice into a true comfort experience. The brand rethinks underwear, with modern, functional solutions and a range of pieces that embrace a variety of fibres, fits, sizes and styles, while creating a perfect balance between design and functionality. With audacity and irony, IUMAN-Intimissimi Uomo presents itself as a visionary brand, committed to redefining men’s underwear and elevating it to an everyday pleasure experience.

The new naming IUMAN-Intimissimi Uomo will be accompanied by Intimissimi Uomo for the first phase of the transition, in order to maintain the connection with the past while moving into the future. The new identity of IUMAN-Intimissimi Uomo is a clear message of renewal and a promise of continuous innovation, ready to write the next chapter in a story that has always known how to merge tradition with modernity.