A limited edition reflecting feminine boldness

One collection, three expressions. Intimissimi unveils La Collezione, a new capsule collection that celebrates femininity with boldness through design and texture. This exclusive proposal consists of three series of garments, each expressing a different aesthetic, but united by a common intent: to enhance beauty through details, refinement and style.

Set against the warm colours of the sunset, the iconic campaign emphasizes the capsule collection’s luxurious aesthetic with a visual language of urban contrasts and light textures.

As suggestive and sensual as a night-time eclipse, the Dark Moon Girl line features bead and sequin embroideries that reflect the light. The bustier, also suitable for external wear, thong, baby-doll and tulle bodysuit form an intimate and alluring wardrobe that accompanies the body with lightness and charm.

The more linear Handcrafted Luxury selection combines shimmering silk with the ethereal transparency of tulle, resulting in pieces that can be worn as underwear or externally with the right styling, to form a neutral, essential palette, but with character.

Last but not least, in the A Moment Of Glamour series animal print takes on a sophisticated edge with fine fabrics: shiny silk and leopard devoré merge in creations designed to be worn and shown o= as a style statement.

Shot at sunset on terraces overlooking the city skyline, the campaign reflects the essence of the capsule collection: contemporary, elegant and sophisticated. Flowing fabrics and luxurious textures move between modern architecture and night-time reflections, transforming lingerie into an architectural element of the body and the urban landscape. Lingerie becomes an integral part of the outfit’s construction, with a visual language that speaks of strength, identity and presence.

One exclusive capsule collection. Three aesthetic codes. A clear idea of elegance: personal, decisive, iconic.

#intimissimicares project: traceability

“Improving is part of our culture. This is our idea of sustainability.”

Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad.

This decision allows production management to be coordinated with the other phases of the  supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price. This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency  towards customers relating to Intimissimi activities.

Specifically, nightwear items are produced in the Gordon (Serbia), Vavuniya (Sri Lanka) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.