Intimissimi lingerie that celebrates love

Intimissimi unveils its new Valentine’s Day 2025 collection. A tribute to love that blends elegance, sensuality and energy. Inspired by retro charm with a modern twist, this line is perfect for women with character, seeking a sensual, iconic look. Each piece is designed to make every woman feel glamorous and irresistible, with a style that radiates confidence, like a love that is both sweet and overwhelming. The campaign, designed for social media, follows the latest trends, delivering content that reflects authenticity, connection and aesthetics, with a touch of irony: the key to the perfect love story.

The More Amore line appears in timeless red and black, symbols of passion and romance. Jacquard tulle, inscribed with ‘more amore’, wraps the body in playful sophistication, while a heart-shaped charm adds a sweet detail to each piece. Ideal for those wanting a carefree Valentine’s Day, this series celebrates love with lightness and irony.

Elegant and sophisticated, the Glisten in the Light line enchants with talc-coloured floral lace, adorned with patches featuring beaded embroidery and tone-on-tone sequins. This collection is for the romantic yet sensual woman or those drawn to sophisticated delicacy, evoking the magic of fine details.

The Frou Frou Romance and The Simplest Pleasures lines explore the charm of ribbons, bows and seductive embroidery. Frou Frou Romance is for those who love a fresh, irresistibly sensual allure, with balconettes and waist cinchers that evoke a playful, sophisticated mood. The Simplest Pleasures, inspired by Chantilly lace and sheer tulle details, offers the perfect mix of romance and personalisation, with removable satin ribbons allowing you to create a unique look.

For those wanting to dare with class, the Sleepless Nights line combines transparent floral lace with sensual netting and thin golden straps that tie at the neck for a choker effect, enhancing the décolleté in a bold yet sophisticated way.

With its new Valentine’s Day collection, Intimissimi celebrates love in all its forms, with elegance, passion and a carefree sensuality that captivates every woman, reminding her that self-love is just as important as love for others.

#intimissimicares project: traceability

“Improving is part of our culture. This is our idea of sustainability.”

 Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price. This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues

regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.