Intimissimi presents the new colours of the Pretty Flowers 1294 line.

Femininity, comfort and sophistication: Intimissimi’s iconic Pretty Flowers 1294 line gets a makeover for Autumn-Winter 2024 with new seasonal shades and, for the first time, ton sur ton lace. The contrasting floral embroidery, which has always been a distinctive feature of the line, is enriched this season with several single-colour variants, giving a harmonious and sophisticated effect to the lingerie.

The unprecedented colour palette reflects the fresh, new image of the line. Soft, autumnal hues such as Elegant Pink, a delicate pink with a vintage romantic allure, Lapis Blue, deep and elegant, and Fade Green, a chic, pale shade designed to give a sophisticated touch. Talco, an essential and versatile must-have, was an inevitable choice.

The new Intimissimi bra collection is designed for all women, offering garments that enhance every silhouette. Available in a wide range of sizes, from size one to seven, this collection provides support and comfort for all body shapes. Different styles and shapes allow every woman to express her femininity with confidence and elegance.

#intimissimicares project: traceability

Improving is part of our culture. This is our idea of sustainability.”

Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price. This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.