Calzedonia launches its Sculpt tights line with the new 2024 campaign :

‘Your curves, even better’.

Calzedonia renews its role as an ally to women by celebrating their individuality with the new Sculpt tights line, a ‘technical’ collection that stars in the new commercial focusing on the authentic beauty of the female body.

The campaign presents a versatile and functional product that meets the demand of women in today’s society: to enhance their bodies by following fashion trends that improve comfort and bring out the best in their natural physique without constrictions.

The idea that tights can make a difference is a leitmotif that has characterised the brand’s history, rooted in the quest for customised design and attention to detail.

The tights of the Calzedonia Sculpt line are designed to shape, define and enhance the figure. The collection consists of two different styles: MID SCULPT in 30 den and STRONG SCULPT in 15 den, 30 den and 50 den, which differ in their more or less pronounced sculpting effect.

With the Sculpt Tights campaign, the brand affirms that beauty and self-confidence go hand in hand, reiterating the idea that all its proposals are based on the desire to offer products designed to accompany women in their daily lives, making them confident and at ease, hence Calzedonia’s new slogan ‘Your curves, even better’.