New Intimissimi underwire-free bras come to define new silhouettes

Intimissimi unveils sophisticated femininity with a collection of lingerie that combines refined elegance and Italian craftsmanship with the utmost in comfort.

New lace bras, completely underwire-free, are designed to enhance the beauty of women everywhere.

The perfect fit of underwire-free Intimissimi bras is further enhanced with the addition of Claudia: a new, slightly graduated balconette that moulds and lifts the bust, adding half a cup size with sumptuous, ultra-soft padding creating ‘divine support’.

The Silvia bra, available in both lace and microfibre, provides a sensual cleavage, guaranteeing perfect support with a plunging neckline; topped with comfort, lightness and harmony for ladies who love a push-up effect and added volume.

Two different models designed to meet the different needs and physiques of women everywhere, broadening the Intimissimi range of bras.

This includes the timeless, super-push-up, underwire-free Gioia bra, available in both microfibre and lace, which adds an extra cup size with a natural finish.

Thanks to the soft touch lining, the new Claudia and Silvia bras delicately and softly envelop the breasts and body, lending sensuality to every female silhouette.

A lace collection characterised by the sophistication of this timeless material, it has been designed to lend functionality to the styles and offer women a unique look and a comfortable fit, perfect for all occasions in everyday life.

#intimissimicares project: traceability

“Improving is part of our culture. This is our idea of sustainability.”

Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments but also for its extensive control over the production chain. 98% of the items available in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price.

This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product page of each garment, featuring the details of the company sites at which the garment was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, the corsetry items are produced in the Alpha (Sri Lanka), Vavuniya (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese di Oppeano (Italy), and go on to be shipped to stores all over the world.