Intimissimi Uomo with its Superdad collection pays tribute to everyday superheroes!

This year, the special bond between father and son comes to life with a series of matching pieces: boxer shorts and pyjamas decorated with unique illustrations created by the children who attend the Oniverse nursery. A touching initiative that contains an affectionate message conceived to celebrate this unique relationship characterised by moments of sharing and fun in a playful yet meaningful manner.

The campaign shots are set in an atelier that becomes an artistic world where father and son lose themselves in a creative experience: amidst coloured canvases, bright paints and scattered brushes, the setting reflects a spontaneity expressed through drawing, to create the perfect gift for the occasion.