Lingerie becomes Wow with the new Denise bra.

Intimissimi presents ‘The UnderWow’, a manifesto that revolutionises the concept of underwear, transforming it into an experience that goes beyond mere functionality. It is no longer ordinary ‘underwear’, but a new standard that combines beauty, comfort and innovation.

With this new approach, Intimissimi invites you to rediscover the power of underwear, which does not just dress and support, but also has the power to enhance the body, while putting well-being, beauty and emotions first.

The campaign redefines expectations of lingerie, by celebrating every woman in her everyday ‘WOW’. A clear narrative that emphasises how the choice of Intimissimi underwear helps to enhance all aspects of the body.

Internationally renowned top model Barbara Palvin becomes the face of the brand’s new message, bringing with her unmistakable elegance and magnetic charisma. With a presence that immediately catches the eye, Barbara not only embodies the aesthetic appeal of Intimissimi The UnderWow, but also conveys the more intimate nuances of a truly unique experience. By wearing Intimissimi bras, every woman not only feels confident, but expresses an authentic, uncompromising femininity.

The focus of these stories is the new DENISE bra, a style that expresses an unmatched alchemy of grace and seduction. Starting from the ancient art of Chantilly lace, after thorough research, Intimissimi creates a richly detailed weave with a soft, slightly raised pattern that guarantees maximum comfort and refinement. This led to the conception of the new lace no. 97, characterised by a design that seamlessly blends floral and geometric elements, resulting in a sophisticated texture that fits all the brand’s most iconic models and meets the most diverse requirements.

Discover the new DENISE bra in all shops and online and prepare to be won over by the beauty of the new lace.

Intimissimi The UnderWow: feel more sensual than ever before.