To celebrate the brand’s evolution and its 10th anniversary, IUMAN-Intimissimi Uomo will stage a major international event on 16 April at the Oniverse headquarters, a prestigious venue that reflects the brand’s vision and ambition.
An event that will mark the birth of IUMAN-Intimissimi Uomo. A change that is not just about naming, but a bold and decisive step into the future of men’s underwear, while upholding its tradition of quality, comfort and innovation.
The central theme of the evening will be the FUTURE, symbolising a new perspective on men’s underwear, where innovation, comfort and design come together to rewrite the rules. With its international setting and high-profile audience, the event will be attended by Italian and international guests, united by their interest in a brand that never ceases to anticipate the trends and needs of the modern man.

It will be characterised by a dynamic and engaging pace, designed to capture attention and turn every moment into a unique and unforgettable experience. The highlight of the evening will be an exclusive performance by Achille Lauro, who with his unmistakable style will give a performance brimming with energy and creativity.
In addition, a fashion show looking back at the iconic pieces that have made the brand’s history, combined with the new beachwear collection, will provide an opportunity to immerse oneself in the evolution of IUMAN-Intimissimi Uomo, where tradition meets innovation in the world of underwear.

The show will include a preview of the new ‘The Indestructible’ boxer shorts, designed to offer maximum comfort and superior quality. Made from ultra-durable materials, ‘The Indestructible’ is the result of IUMAN ‘s commitment to meeting one of the major consumer demands: a product that combines comfort and durability. The very name of the boxer shorts holds the promise of an essential, high-quality garment, destined to become a staple for every man’s daily life.
After ten years of growth, innovation and style, IUMAN-Intimissimi Uomo is preparing to open the doors to an even more ambitious future. Not a point of arrival, but the beginning of a new era, where men’s underwear increasingly becomes an experience of absolute quality and comfort.
Guests will include celebrities and some of the brand’s close friends, including Stefano De Martino, Nicolò De Devitiis.