Intimissimi unveils its new ‘Ultralight Cotton’, an unprecedented fabric used to create an underwear line that reinvents the concept of comfort by blending gentle support with discreet sensuality. A composition designed for people who wish to enhance their body with a fabric that clothes the skin with cloud-like lightness.

Made from an innovative 86% cotton – 14% elastane blend, ‘Ultralight Cotton’ is the result of ground-breaking textile technology that combines ultra-fine yarns, great elasticity and extraordinary softness. The result? An impalpable fabric that is invisible under clothing and hugs the figure naturally, without unsightly seams or constraints.

Each piece gives a unique feeling, a ‘second-skin’ effect so delicate that you will forget it’s even there. The fabric, which is ultra-breathable and silky to the touch, provides a pleasant feeling of freshness that is perfect for the warmer months or for people who do not like to feel constrained.

Starting with its best-selling fibre ‘Ultralight with cashmere’, Intimissimi developed an ideal variant for the warm season and beyond, an undergarment for all seasons. Sensual transparencies characterize the knitwear items: bodysuits, camisoles and boat-neck tops, all with essential but refined lines, conceived to enhance femininity in a spontaneous manner.

The line also includes two new bras, the Marica triangle and the Amalia balconette, offering natural, light support without clinging too tightly to the body, to give an unprecedented feeling of freedom.

For almost thirty years, Intimissimi has been weaving care and passion into every garment it produces, to make ordinary underwear staples extraordinary. ‘Ultralight Cotton’ meets demands for underwear suited to everyday use but with a sophisticated touch: a wellness choice that does not forgo sensuality and quality.

#intimissimicares project: traceability

“Improving is part of our culture. This is our idea of sustainability.”

Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an aJordable price. This business model involves significant investments and the opportunity to oJer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.