Calzedonia is back on TV with a commercial dedicated to the FW22 collection.

A commercial “seen” through women’s legs, showing off the versatility of tights as an indispensable fashion accessory that give a twist to every look.

Whatever their age, style and silhouette, Calzedonia allows women to express themselves through tights and leggings in perfect harmony with their taste.

Director Irina Dakeva expresses the point of view of women through her creative outlook: a film with a positive appeal, which transmits energy and introduces a new style of language, movement choreographed on a piece of music with an infectious, contemporary rhythm.

With its modern character, the commercial gives a nod to fashion, showcasing the tights with the most current trends.

The protagonists of the commercial are: the beehive pattern mesh, the opaque tights with side cut-out, the microfibre in the fuchsia fashion shade, the diamond pattern with a British appeal available in purple and the super shiny texture leggings in black and purple; through to the most classic patterns with animal print tights, sheer options and timeless polka dots.

An omnichannel campaign to be broadcast next winter, followed by a series of digital content available on the official Calzedonia brand pages.

Tights and leggings for every style, whatever your legs want.


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