The spectacle that is Calzedomania is coming to Milan:

great anticipation for the Calzedonia show, which on this occasion will be celebrating the brand’s iconic tights and the beauty of every woman, with a ‘Legs Casting’ open to the public

Milan, September 2023 – Years go by, styles change… but tights are always a faithful companion for all women. A must-have garment, an ally for every kind of look and personality, which Calzedonia will bring to the spotlight for the second year with its Calzedomania show: after the success of the first edition in Paris, the event will come to Milan during Fashion Week, with a real takeover ready to conquer the city during the coolest week of the season.

Once again, Calzedomania will be hosting incredible live performances and all-new shows dedicated to tights, with a ‘Legs Show’ featuring legs selected by Calzedonia during the ‘Legs Casting’. The open casting will be promoted with spirited guerrilla marketing to gain the attention of the Italian metropolis. A unique opportunity for customers, enthusiasts and anyone merely inquisitive who, on 9 September in Milan, will be able to take part in the selection to find the legs that will bring the Calzedomania look and heart to life, in all their uniqueness.

An unprecedented but above all inclusive experience, which aims to provide a foretaste of the great Calzedomania event to be held on 19 September at Mico, inaugurating Fashion Week with the essence of femininity and uniqueness that has always characterised the Calzedonia universe: a format that has become a touring one, travelling through the most important national and international fashion locations.