Colour and craftsmanship:Intimissimi presents its new lingerie for autumn.

Sumptuous spaces, luxurious furnishings and marvellous frescoes provide the backdrop for Intimissimi’s new lingerie collection, which for the Autumn/Winter 2023 season is tinged with vibrant, bold colours: bright yellow, electric blue and strawberry red are the shades that will be warming up this winter.

A colourful, sensual and romantic collection presented in a 16^th century residence, an enchanted location with an idyllic and charming soul, immersed in the Tuscan hills. The art of Italian lingerie finds harmony and is mirrored in the space of a majestic villa, with exclusive new patterns offered in the bright colours of the season or in the timeless black and white duo.

A varied selection of underwear combined with kimonos in different patterns. The versatility of the Intimissimi collection is also expressed through bustiers, bodysuits and bra tops that are also perfect for wearing under jackets for an elegant and sophisticated evening outfit. There are many lines, from the most sensual ‘Sinful Fantasies’ in classic black, enriched with criss-crossing, laces and peekaboo inserts, to the electric ‘Sweet Escape’ in bright blue, with geometric lace and bijoux chain details, creating autumnal lingerie that blazes with sensuality and femininity. The trendiest choice, ‘Go Animalier’, with zebra patterns, also comes in the new light cinnamon variant, a warm tone perfect for the season.

The thread running through the entire collection and the brand is the ‘Art of Italian Lingerie’ concept, craftsmanship and the quest for models that can be new and on-trend, with a comfortable soul but at the same time feminine and seductive; fine lace, exquisite detailing and original patterns are the result of the careful creation and workmanship behind the garments, characteristic of every Intimissimi collection.

This autumn’s line of garments can be worn not only as underwear but also with more sophisticated looks, embellishing any outfit with Intimissimi’s timeless allure.

#intimissimicares project: traceability

“Improving is part of our culture. This is our idea of sustainability.”

Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price.

This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the

brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.