FASHION SHOW SUMMER 19
Carhops, maxi neon signs, eccentric sedans. The Tezenis show is a “pop” walk down memory lane, back to the US economic boom of the 1950s. The setting is an icon of American culture: the Drive-In.
On Tuesday, May 7, at 7:00 PM, Tezenis will greet the 2019 summer season with a mind-blowing fashion show at its Headquarters in Verona. The setting will take us to L.A., to one of America’s most iconic symbols: a Drive-in restaurant. To get into the mood of the collection, guests will be welcomed by carhops on roller skates, in a unique old-time atmosphere where – thanks to the runway with a logomania print, a classic diner counter, palms, neon signs and cars* – they will feel like spending a day strolling Los Angeles.
The summer beachwear collection will hit the catwalk at the show, accompanied by hints of fall. For the accessories, fluorescent shades are the ultimate go-to colors, combined with denim. The Glam Team will be composed of the MAC Cosmetics make-up team, led by Global Senior Artist Michele Magnani, and of the COTRIL hair styling team, guided by the expertise of Global Creative Director Giovanni Iovino.
And, to make any moment perfect on social media, visitors will find several instagrammable spots in the fashion gallery: an authentic American diner has been recreated, where waiters will serve Bergin burgers, popcorn and tons of fluffy cotton candy. To connect with the brand’s young & social customers, the show will be starring personalities of the “Uomini e Donne” talk show, including Giulia De Lellis.
* Vintage cars on display are the property of the Nicolis Museum in Verona..
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