Intimissimi & Sarah Jessica Parker, together again for the new worldwide campaign.

Intimissimi continues its journey with Sarah Jessica Parker, once again the spokesperson for the brand’s international campaign, through the most recognisable Italian language of all: gestures.

Each ‘good morning’ always goes with a good cup of coffee, and a ‘thank you’ is perfect only when brightened by a sincere smile. In 6 fresh, original mini clips, the actress speaks and dresses like a true Italian woman, reminding us of the beauty of simple, spontaneous gestures.

Intimissimi celebrates femininity with spontaneity and a light-hearted attitude that all women can ‘wear’ in their own way, as they go about their everyday life. That’s exactly what Sarah Jessica Parker has taught us – the irresistible charm of those who don’t take themselves too seriously and turn geniality, hospitality and enthusiasm into a lifestyle.

The worldwide campaign marks the launch of the Intimissimi Triangle Bra Collection: a symbol of simplicity and essential personality characterised by comfort and freedom.

The mini clips featuring Italian gestures will run contemporary to the television commercial.

Set in a Manhattan apartment, Sarah Jessica is depicted in a scene that women all around the world will recognise: digging through her closet, undecided on what to wear, she goes from the silk triangle bra, to a black lace one, to a white microfibre version, finally deciding on the peach-coloured option.

There are thousands of ways to be a woman, to feel sensual, but in the end, the right choice is always the one that makes you feel confident. In this case, elegant silk pyjamas that let the iconic triangle bra show through.

The campaign will run worldwide and will include outdoor, TV commercial and a digital campaign.