Intimissimi introduces the history of the bra Irina Shayk & Shlomit Malka through the lens of Sante D’Orazio

A simple history, a journey following sinuous feminine curves, delicate like lace threads, crossing and twisting in time.

Intimissimi reveals women, goals and changing fashions in an exclusive storybook which examines the legendary bra, with contributions from international stars.

Twenty years have passed since the launch of the Italian lingerie brand in 1996.

 In that time, Intimissimi has grown and established an international presence, without ever losing sight of its DNA.

To mark this important anniversary the brand has photographed its original muse from 2007, Irina Shayk, and its current brand ambassador, Shlomit Malka, discovered by the label in 2014.

These feminine, sensual style icons relate the history of the bra in beautiful film-like stills, masterfully directed by Sante D’Orazio.

The outstanding, legendary photographer, whose shots have made him a global trendsetter, has masterminded the project.

Four icons – Irina, Shlomit, Sante D’Orazio and the Bra, a must-have symbol of femininity – are brought together on the Intimissimi set, fusing Beauty and Art.

The book, a collector’s item celebrating the Italian brand, features twenty black and white shots together with technical notes.

These twenty images, one for each year of beautiful lingerie, depict Intimissimi’s history and achievements.

The photographs present a sensual journey, where the choice of a bra enables you to best express your femininity.

A journey in search of the perfect bra!

In stores from May, the glossy pages of this large format book are a gift from Intimissimi, dedicated to all women.

“THE PERFECT BRA BOOK” TECHNICAL ADVICE

With technical advice on choosing and caring for your bra, this book will be your guide.

You should never compromise on fit!

Intimissimi understands this and offers solutions for every need and desire.

In fact, “The Perfect Bra Book” includes a style guide for finding the perfect bra!

Every woman has her own style, starting with the choice of model: push-up, strapless, balcony, balconette or triangle, which one is for you?

After choosing the style, think about other features: padding, cleavage, cups, size and even a revolutionary, innovative kind of lace!

There’s also a guide to accessories, to make your bra unique and perfect for you –

with transparent straps, strap hooks, cup inserts – as well as washing and care advice.

SENSUAL NEW LACE

Femininity and elegance combine with the hi-tech performance of LYCRA® fibre.

Delicately sensual, pleasantly soft, with exceptional elasticity: a winning combination for contemporary lingerie.

LYCRA® is the brand of the iconic elastic fibre that introduced in the clothing sector the ideas of comfort, freedom of movement and perfect fit. With its continuous innovations, LYCRA® fibre brand adds extraordinary functional and aesthetic benefits to any garment.

Now LYCRA® fibre enhances the undisputed symbol of feminine sensuality: lace.

This new lace with LYCRA® fibre combines refined elegance with extraordinary elasticity and shape recovery.

Qualities which give delicate lace lingerie a more comfortable fit than ever. Easycare pieces that stay beautiful longer, even after several washes.

State-of-the-art lingerie that, thanks to LYCRA®, caresses the skin and moves effortlessly with your body.

The LYCRA® brand is committed to continuous research, only providing the best for women.

Discover more here