INTIMISSIMI,

Share the gift of beauty

The most festive time of the year will soon be upon us and for this season Intimissimi is offering a voyage into the FW23-24 collection dedicated to the Christmas period, discovering the most refined corsetry, cosy, warm pyjamas and sophisticated bodysuits in full party mood.

The Christmas campaign, set on a luxurious themed train, tells the story of the journey of the Intimissimi women who, in their elegant lingerie, share moments of festivity and excitement, waking up on Christmas morning, exchanging presents, sharing the traditional celebration dinner or preparing for fun-filled end-of- year parties.

The star of the campaign is the Christmas corsetry, available in classic wax red but also in black and midnight blue, adorned by precious lace and rhinestones, for lingerie steeped in sensuality. Shimmering fringes and lurex details add an extra touch of light to the velvet line, which comes in midnight blue and black, and represents the most luxurious choice in the collection.

To accompany the corsetry, Intimissimi has come up with a line of bodysuits, perfect party looks for the festive season. The garments are characterised by plunging necklines, interesting sheer cut-outs or jewelled accessories, precious fabrics such as lamé and satin, or transparent tulle and leather-effect materials, in a dark and elegant colour palette of black, blue and brown.

The festive collection is completed by the selection of Intimissimi nightwear, a must-have for the season; soft, warm and cosy, the pyjamas of the collection are a comfortable yet stylish embrace, from the classic men’s cut coordinating sets in red or blue tartan, to the jacquard pattern styles through to the cocooning style sweaters featuring applications perfectly in step with the Christmas spirit.

Intimissimi’s Christmas collection is rich, sensual and cosy, perfect for gifting to others or treating yourself, with luxurious options for all occasions, reflecting the brand’s timeless allure.

 

#intimissimicares project: traceability

 

“Improving is part of our culture. This is our idea of sustainability.”

Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price. This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union betwe en the

brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, nightwear items are produced in the Gordon (Serbia), Vavuniya (Sri Lanka) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.

Specifically, corsetry items are  produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.

Nightwear items are produced in the Gordon (Serbia), Vavuniya (Sri Lanka) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.

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