Valentine pink, digital turquoise, powder white and the timeless sensuality of black:
At Intimissimi, the celebration of love is colourful and creates an almost fairy-tale-like mood with florals framing the romantic collection.
A tale set amidst Victorian architecture, an enchanted place where the reflections of water, the fragrance of freshly bloomed flowers and sunlight streaming through branches are key elements in whisking us away to discover the collection.
Ever-present lace is tinged with new colours such as valentine pink and is embellished with golden rings, overlapping straps and sheer details.
In addition, Intimissimi revives the lace theme with digital turquoise, but enhances the design with geometric embroidery and bright golden accents.
Finally, black tulle is enriched with embroidery with ribbon motifs: triangles, suspender belts and leotards create a playful femininity that is nevertheless seductive when worn with a bright red silk kimono.
Intimissimi’s celebration of love reveals the sensuality of lingerie and the woman who wears it, a true celebration of love and colour that will stand out throughout Spring/Summer 2023.
#intimissimicares project: traceability
“Improving is part of our culture. This is our idea of sustainability.”
Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price.
This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.
This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.
Specifically, nightwear items are produced in the Gordon (Serbia), Vavuniya (Sri Lanka) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world. Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.