Milan, September 2022 – From the runways, to the big screen and all over social media, everyone wants to dress like Barbie™! The very first images from the set of the film about the world’s most famous doll – which have been all over the newspapers for months – have kick-started a new trend that is already viral: Barbiecore.

Clothing and accessories in hot pink are the new must-haves for the Autumn-Winter 22-23 season that Tezenis is launching with a special homewear capsule.

Inspired by the glamorous style of Barbie DreamHouse – which celebrates its 60-year anniversary in 2022 – the key outfits are crop-tops and shorts, short-sleeved blouses with shorts, and the airy weightlessness of kimono styles.

The satin-look designs are teamed with unmistakable bubblegum pink, complemented by glittering sequins that make up the iconic logo for an extra touch of glamour.

Alongside these cool, stylish garments, there are also more basic ranges designed with the winter season in mind. Warm pyjamas with a super-soft feel are embellished with pink and fuchsia details that frame the images of the real star of the collection, Barbie herself.

Designed in three colour variants, pyjamas and nightshirts are available in matching versions for girls and adults. The best way to celebrate the hottest trend of the season together.

About Mattel

Mattel is a leading toy company and owner of one of the world’s biggest catalogues of franchises for children and families. We create innovative products and experiences that, through play, inspire, entertain and guide children throughout their development. We delight consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe™, Monster High™ and MEGA®, as well as other popular brands we own or license, in partnership with global entertainment companies. Our product portfolio includes movies and TV content, gaming, music and live events. We are represented in 35 locations and our products are available in over 150 countries, in partnership with the world’s leading retail and e-commerce companies. Since its foundation in 1945, Mattel has prided itself on being a trusted partner in exploring the wonder of childhood and enabling children to develop and reach their full potential. Operating in Italy since 1969, Mattel Italy is headquartered in Milan.

For more information:  www.mattel.com